Creating high-quality SEO content is a juggling act. You need to carefully add keywords in the right places so that your content ranks high on search engines. There are a few essential rules of the SEO game that you need to abide by.
These are the following elements that help you rank high:
- Answering questions that people ask
- Writing a well-structured article
- Using the right keywords
- Including the keywords a certain number of times
- Creating an optimized headline
While writing, it’s difficult for you to keep track of everything and check all the boxes. This, too, is a distraction from your creativity. An SEO writing assistant right next to your writing canvas will solve half of your problems and let you focus on creating content. A quick glimpse of the keywords you can use, the questions that you haven't answered, and the outline of the article will help you create high-quality content at the first go.
Introducing *drumroll* Pepper’s SEO writing assistant on Pepper Docs.
Here is how you can use it to its fullest potential:
Step 1
Go to the apps pane on the right and click the SEO writing assistant.
Step 2
Look at the Outline Suggestions to know the structure of the content your competitors are following. See the exact placement of H1, H2, etc tags, as well as the kind of words they’re using in their titles.
Step 3
Hit Show More and get a thorough idea of the top-ranking pages on Google SERP for the topic you’re about to write on.
Step 4
Go to the “Questions” tab. Take a look at the questions people are asking. The thumb rule of SEO is - If your website answers questions people search for in Google, it will rank higher. Your aim should be to include the answers to those questions in your content. Below every question, click on “Read More” to check out how the competitors have answered the questions.
Step 5
Keywords are the hold grail of SEO. You ought to know the keywords you should be targeting along with the frequency of each. You needn’t go through an external SEO tool and look for keywords.
Simply switch to the Keyword tab. You’ll find a couple of keywords as well as the recommended frequency for each. Every time you include one keyword in your text, the tick mark next to it turns green.
However, these are just suggestions that we recommend, you’re the ultimate decision-maker.
The next important element is determining the keywords to be used in the headline. The headline is instrumental in landing your blog or article at the top of the search engine results page (SERP). And once on the SERP, the headline, alongside the snippet of text, is all that the customers can use to decide whether or not to click on the article.
Besides a few keywords, you’ll see the word “headline.” This means that the keyword should be used in the headline. You can also sort the keywords by importance or heading presence.
If you want more keyword ideas, click on “Show More.”
You can sort the keywords by their importance, heading presence, or unused.
- Important keywords - They should be included in a good number
- Heading presence - The keyword that you should include in the heading
- Unused - Keywords that you haven’t used even once
You might wonder how did we come up with the outline suggestions, questions, or keywords? Well, we assist customers in their keyword and competitive research. The customers generate a report for the topic they’d like you to create content on. The report is then reflected on your SEO writing assistant.
You get SEO writing assistance only when customers have generated the report. Else, you don’t see it on Docs.
SEO writing assistant has been devised for your ease. Creating SEO content might get daunting, but with the assistant right next to your writing pain, you’re just a click away from building high-quality content.